The Ayurveda Co has raised Rs 100 Cr in a “Series A” Funding Round from Sixth Sense Ventures. Actress Kajal Aggarwal and various Startup Founders and dept Financiers also participate in the round.
The Ayurveda Co was founded in 2020 by Shreedha Singh and Param Bhargava. It offers ayurveda-based beauty and wellness products direct to consumers, with around 100 SKUs, 20 Brand outlets, and over 5,000 retail stores.
Where will Ayurveda Co. Utilize its raised Funds?
The Company will utilize raised funds to digitalize ayurveda through an app that will launch in June-July 2023. Also, they plan to expand and improve manufacturing units, expand the offline presence, enhance in research and development team, and boost digital awareness for ayurveda.
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The Company plans to manufacture personalized skin, hair, and wellness products by integrating automated Dosha consultation. This Funding will help the Company to achieve future milestones and to run on a planned roadmap. In addition, the Company aims to bring the attention of a broad audience towards ayurveda beauty products, especially Millennials and Gen-Z.
The Ayurveda Co. has moved to the offline retail channel in the early stage and made a revolutionary change in the market through natural and ayurveda products at affordable prices to target a broader audience towards the brand.
